Sue Taggart - President and CEO

More New York than a native New Yorker, Sue's go-getting attitude is the driving force behind the agency. A straight talker who believes in getting right to the point, the still surviving English accent often belies an iron will to succeed.

With an unnerving intuitive ability to see trends before they happen, her longevity in an industry known for young blood is a testament to her philosophy of being aware of everything that's happening. Constantly on the look out for new talent and fresh ideas, her to ability to see beyond the obvious and create opportunities for the agency and its clients ensures that there is never a dull moment. Sue is known for keeping things interesting, and when in doubt - tossing a coin, believing that fate will be on her side.

The recent formation of the Women's Marketing Group was a natural progression for Sue. With more than a decade of expertise in marketing natural products, whose primary purchasers are women, the agency is uniquely qualified to develop campaigns that speak to women. With the shift in the spending paradigm, new opportunities are open for new marketing intelligence, and new business models to define and reach the female consumer. Sue sees this as the next stage of development for herself and the agency.

Sue is a respected advisor to her clients in the U.S. and internationally. A seasoned communicator, with a passion for health, wellness, natural products, women's issues and food - both eating and cooking - her brownies are legendary.